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Choice Wine

“The people who (won’t) have the CHOICE are poor women, and that frankly doesn’t make any sense as national policy.”– Ruth Bader Ginsburg

On the heels of Women’s Marches throughout the country last Sunday, the 50th anniversary of Roe v. Wade--the landmark Supreme Court decision that guaranteed access to abortion in the United States but was recently overturned--we’d like to introduce CHOICE Sauvignon Blanc.

CHOICE Sauvignon Blanc was inspired by the Minocqua Brewing Company in partnership with Equality Vines, a cause-based winery in Sonoma County’s Russian River Valley that was co-founded by Jim Obergefell, the named plaintiff for another landmark Supreme Court case that legalized same-sex marriage in the United States.

Not only is this wine made from some of the best sauvignon blanc grapes in the world, it is a mini-billboard that supports a woman’s fundamental right to make her own personal and private health care decisions.

We invoke the memory of the late Supreme Court Justice Ruth Bader Ginsberg, a valiant advocate for choice, by encircling our bottle with her famous collar. If you scan your phone over the QR code on this collar, you’ll find a video of RBG herself explaining why banning abortion only hurts poor women, which makes no sense as national policy.

As with all of our CHOICE products, a percentage of the proceeds of each bottle sold will be donated to reproductive rights groups in the state where it was sold.

This limited release is currently available for presale online IN EVERY STATE except for Alabama, Alaska, Kentucky, Utah, West Virginia, and Oklahoma.

If you live outside of the Midwest or DC and have never been able to buy any products from the Minocqua Brewing Company, now is your chance.

Reserve your bottle today, and you will receive it in the mail no later than the first week of March.

To purchase, click here https://choice.equalityvines.com/

Biden Beer

It’s inoffensive, especially to women. It’s not bitter. It’s best served while taking the temperature down. Guaranteed not to overstay its welcome in your fridge.

How do you spell RELIEF? Biden Beer.


,la - A Vice Presidential Stout

The more conservative the tv personality was throughout her campaign, the more he mispronounced her name. It's like they did it on purpose. Well, she's now the Vice President and we don't think anyone's gonna forget her name ever again. It’s the strongest beer we could make, a 9.7% alcohol by volume imperial (we prefer Vice Presidential) stout.


Fair Maps IPA

Don't let gerrymandering leave a bitter taste in your mouth with this balanced and un-rigged IPA.

Voters should choose their politicians, not the other way around. 55 out of Wisconsin’s 72 counties have voted to ban gerrymandering in Wisconsin.   The Fair Maps Coalition is fighting to make that happen. 5% of the profits of this beer will be donated to them.  Call your legislator today and demand they support Fair Maps.


Bernie Brew

A Lovingly Irascible and Democratic Socialist Lager.

In a perfect world, our fourth installment of #progressivebeer would’ve already beaten every competitor. While frugal in composition, Bernie Brew just keeps giving to those that truly need a hand. How do you spell progress? Bernie Brew.


Tammy Shandy

One of Wisconsin’s Many Treasures.

Of course Senator Tammy Baldwin’s gonna have a Shandy. She’s to Wisconsin as a weissbier with lemonade is to boating #upnorth—part of the package.

Senator Baldwin is there for Wisconsin at every turn—fighting for farmers, fighting for small business owners, fighting for those falling through the cracks, fighting for the 99%.

At this point, Tammy Baldwin has become one of Wisconsin’s many treasures—like beer and cheese. And that’s why we put all three of them on a can.

There are a few other “hidden treasures” on the label that are unique to Wisconsin as well. Can you figure out what they are?


Evers Ale

Made With Science and a Steady Hand.

This Pale Ale is for our Governor, who, like the rest of us, has had a tough year.

Not only did he have to protect us from Covid, he also had to keep our economy afloat…all while the Republican majority legislature did everything they could to stop him.

He worked with brilliant public health scientists and doctors at the University of Wisconsi- Madison to create the Badger Bounce Back Plan last April which laid out a path to slowly open the economy while keeping us all safe.

The Republicans sued him without a plan of their own and Wisconsin became a Covid Wild West—with the rest of the nation shaking its head in disbelief.

Evers pressed on, knowing he had to land his ship safely in spite of the wicked political storm that surrounded him.

We think Tony deserves a beer.


Filibuster Ale

Must be Quaffed before 2022

This Hazelnut (otherwise known as a Filbert—get it?) Brown Ale has reached the peak of its flavor, just like the Filibuster, and must be quaffed before the 2022 elections.

In what is surely our most involved label to date, trusty blue-tied filberts are working in lock-step with their majority, represented by the ferocious Democratic donkey, to destroy the Republican playbook which is to BLOCK EVERYTHING that could help Americans by using the unfair Filibuster that gives them minority power they didn’t earn, ultimately frustrating voters who give up on government as “hopelessly gridlocked,” stop voting, and in a self-fulfilling prophecy, hand power back to these the Republican nihilists.

On the “right” side of the label, while most of the “cracked” red-tied filberts are screaming and howling about the Big Lie, Mitch McConnell is watching in horror as his final lever of power is chewed up.



2019 marked the 100th anniversary of the passage of the 19th Amendment, giving women the right to vote. Progressive congresswomen wore “suffragette white” to the State of the Union address given by a misogynistic president to express solidarity, and declare that the women’s movement would not be deterred.

Our design pays homage to Alexandria Ocasio-Cortez entering the House Chamber dressed in white, as well as the leaders of the suffragette movement, and the many women of color who were excluded from it. We salute this dynamic new Progressive leader and the continuum of women throughout history who were unwilling to accept the status quo.


Extinct Elephant

This beer is as hearty as our institutions.

This balanced brew creates a compromise that everyone can enjoy.


When put up for a vote, this beer tallies to the same result each time.

Yes, Extinct Elephant harkens back to the flavor of good governance, and calls for the last in their line, currently hidden from view, to stand up and be counted.

This is your beer, this is your time. Awaken, Drink and be Fortified.



Reproductive Rights are under attack in America and without the protections provided under the Landmark Roe v. Wade Supreme Court decision, abortion has become illegal in many states. We created Choice Hard Seltzer—Pink Grapefruit and Lime, and Choice Kolsch to support a woman’s fundamental right to make her own personal and private health care decisions. We invoke the memory of the late Supreme Court Justice Ruth Bader Ginsberg, a valiant advocate for choice, by encircling our can with her famous collar. A percentage of the profits of this each can of Choice you buy will be donated to a reproductive rights organization in the state where it was sold.


Just bought your "Fair Map" beer at Barabrew in Baraboo. It was delicious, will keep buying. Thank you for all that you're doing, you've got my support!

Laurel Schultz-Kopff

We got the last 4 pack of Biden beer at Discount Waukesha. Really good beer by a really good brewery doing really good things to help stop the political stupidity in Wisconsin. More beer please!!!

John F Rickinger

Wonderful beer (our fav was the ", la"). You guys are gonna love it. We sold-out Madison in a day :)

Marilynn Virginia Miller

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